For 30 years, we've been building better dashboards. More charts. More reports. More data. And yet: decisions aren't getting faster. Teams aren't more aligned. The problem isn't the data—it's the paradigm. Decision Intelligence is something fundamentally different.
THE PROBLEM
You have more data than ever. More dashboards than ever. And somehow, less clarity than ever.
Every Monday, your leadership team gathers around the same ritual: open Looker, flip through 15 tabs, squint at charts, and ask "So... are we on track?"
Nobody knows. The marketing dashboard says one thing. Finance says another. Product has their own numbers. Three definitions of "Active User." Four ways to calculate "Revenue."
You're data rich and insight poor.
74%
of executives don't trust their data
3.5 hrs
avg. time to answer a "simple" question
47
avg. definitions of "Revenue" per company
THE ROOT CAUSE
The problem isn't your BI tool. It's the fundamental design of dashboards.
Dashboards show metrics side by side. But your business is hierarchical—Revenue breaks into segments, segments into products, products into channels. Dashboards can't represent this structure.
Who owns 'Customer Acquisition Cost'? In dashboards, nobody. Metrics float in space without accountability. When numbers go wrong, there's no clear owner to fix them.
Dashboards are photos of your business at a moment in time. By the time you're looking at them, they're already stale. You're making decisions based on the past.
You tried AI tools. They hallucinate—wrong columns, impossible joins, made-up numbers. Without semantic structure, AI has no grounding. It's confidently wrong.
Better dashboards won't fix this. Prettier charts won't fix this. More data won't fix this. We need a different paradigm.
THE PARADIGM SHIFT
What if your business wasn't 20 disconnected dashboards—but one navigable, hierarchical map that everyone could understand?
Your business is a tree: North Star → Pillars → Drivers → Metrics. The Living Map mirrors this structure. Navigate from company health to any detail in seconds.
Every node has an owner. Revenue owned by CRO. Customer segment owned by VP Sales. Churn owned by CS Lead. Accountability is built into the structure.
Not a snapshot—a living system. Metrics update continuously. Alerts fire when thresholds break. You're always looking at now, not last week.
The semantic layer gives AI grounding. When you ask 'Why did revenue drop?', AI reasons over the actual structure of your business—no hallucinations.
THE DECISION LOOP
Decision Intelligence isn't just about seeing data. It's about closing the loop from insight to action to outcome.
See
The Living Map shows your entire business at a glance. Spot what's off in seconds.
Understand
Drill into any metric. AI explains the 'why' with statistical rigor.
Decide
Get AI-generated recommendations grounded in your actual data structure.
Act
Assign owners, set targets, create action items—all within the map.
Learn
Outcomes feed back into the system. The map gets smarter over time.
Traditional BI stops at "See." Maybe "Understand" if you have a good analyst.
Decision Intelligence closes the entire loop—automatically.
THE PLATFORM
Decision Intelligence isn't a philosophy—it's a product. Here's the system that makes it work.
6 AI agents that automatically map your data warehouse into a semantic layer. No months of documentation—hours to value.
Learn moreYour business as a navigable, hierarchical KPI tree. One source of truth that everyone—from CEO to IC—can understand and act on.
Learn moreClick any metric to understand what's driving it. AI-powered decomposition that finds the signal in the noise.
Learn moreWhen you need the full story. Statistical rigor, causal inference, and actionable recommendations.
Learn moreTHE FLOW
THE FUTURE
Imagine a company where everyone—from the CEO to the newest hire—can see how their work connects to the company's success. Where "Revenue" means one thing, defined once, owned by a real person. Where AI assistants give answers grounded in truth, not hallucinations.
CEO
The whole map, company health
VP
Their domain in context
Manager
Team metrics, clear targets
IC
Their impact on the North Star
This is Decision Intelligence.
Not better dashboards. A fundamentally better way to run a business.
THE EVOLUTION
DI represents the highest level of analytical maturity.
BI
Descriptive
"What happened?"
Analytics
Diagnostic
"Why?"
Data Science
Predictive
"What will happen?"
Decision Intelligence
Prescriptive
"What should we do?"
We are hereExperience the Living Map. See your business the way it was meant to be seen.